Destined to be a full-fledged designer Giorgio Armani has pursued almost all possible fields, he was originally trained in medicine, and then gave it up for photography, before serving his nation in 1957; then he has also worked in a departmental store 'La Rinascent', as a window dresser. Finally, from 1961 to 1970 Armani worked as a designer in a well-known fashion house called Nino Cerruti after which he gave it up again to pursue freelance work. Sergio Galeotti and Giorgio Armani were the two partners who established Giorgio Armani S.p.A with a men's wear label, in 1974. The two of them launched a women's wear line in 1975. Sergio Galeotti died in the year 1985 when his sister Rosanna Armani joined him in his work. There was a possibility that the great Milan fan could have been the new Inter's president, according to reports in 2006. However, he is the president of the Milan basketball team. This Piacenza born Italian designer achieved his national breakthrough by stitching clothes for numerous Hollywood stars and especially for Richard Gere in the movie American Gigolo in 1980. Giorgio Armani is also famous for building a mansion on the Caribbean island of Antigua. In January 2007, Armani is the first designer to broadcast an haute couture fashion show live on the internet and on Cingular cellular phones. With all the fame, Giorgio Armani has been able to put up many brands over the years. They include Armani Exchange (A/X), Armani Jeans, Armani Casa, Armani Junior, Emporio Armani, Armani Collezioni, Giorgio Armani, Armani Privé, Armani cosmetics and so on . Armani Exchange is the affordable creation, created in 1991. Due to its popularity recently, it has become more expensive then it was. The second cheapest Armani label is of the Armani jeans. It features a denim collection and apparel for men and women. The normal average price of their denim is around $195. Armani casa is the high-end home collection that features furniture, lamps, linen and dining essentials. This collection is very expensively priced for example Tchaikowski Armchair retails at $9,985. Armani junior is a line that features clothes for children in the age group of 6 months to 15 years. Emporio Armani is a brand influenced by the youth. It is the third least expensive Armani brand. Armani Collezioni features clothing for men as well as women living a more professional lifestyle. The signature brand i.e. Giorgio Armani is the most expensive Armani label. The Armani Privé is strictly made to wear and not available for purchases in stores but, one can get them tailored at extremely high prices. Armani cosmetics feature skin care, perfumes and colognes. In the words of Mr. Giorgio Armani himself, "When I think about fashion, I think about something intrinsic to my life. When I think about style, I think of it as the only real luxury that anyone can afford to buy with or without money. When I think about elegance, I think of how one achieves it only by silencing loud trends." And this passion for his work has given his status in the fashion industry.