t is a world driven by fashion where everyone tries to be in the right place wearing the right apparel. One of the most famous companies in the fashion circuit has been DKNY. The name is an acronym for Donna Karan New York that stands for the name of the founder and the city where this major company started from. Donna Karan began her career in the fashion industry at a very young age and this youthful bent of mind coupled with exceptional talent has made her a force in the glamour industry today. She worked with various designer houses in her initial tryst with the industry before launching her own collection ultimately in 1985. Since then, there has been no looking back for this gifted designer and her company, DKNY. Today this company is one of the largest in the fashion industry with lifestyle products and a wide range of apparel and fragrances. She has given the world numerous fashion statements in clothing like the 'elastic bodysuits' which were a rage in the 80's along with the world famous concept of 'power dressing' for women. This amazing concept came to her mind so that she could cater to the clothing needs of the female workforce which was emerging in U.S.A during her times. The subtle colors, cuts and fall of her clothes made them an instant hit with successful women of her times, and soon she became an established name in the most competitive industry of the world.

DKNY has been hailed by many as the best bridge collection between designer wear which is very expensive and street wear which is tacky. This line became an instant hit with people as soon as it was launched in 1988. She entered the men's domain four years later in 1992. She launched one of the most famous jeans label under the same name in 1990 and since then, the jeans made under this label have been hot sellers across the globe. The international, young and energetic appeal to her products is what gives Donna Karan an edge over others in the competitive fashion industry. Of all her fashion lines, DKNY accounts for a major share in profits and sales. She has been one of the very few designers who have appealed to men as well as women. Today, one can shop for DKNY furniture as well along with kid's clothing and accessories. Since the launch of its first mainstream store in 1999 from the very city where it all started for her, New York, the DKNY brand has grown exponentially to meet up with the demands of enthusiastic buyers worldwide. It is a very big feature that DKNY makes a majority of its sales through exports of its products. This speaks volumes about the popularity of her products in the world. There are a number of stores open worldwide now and one can easily spot them in any of the major shopping centers of the world. To add to this, an online shopping store has been added on the official website. This is done to cater to the needs of those who don't have access to this brand in their area.