Fila is a branded Italian sportswear company founded by the Fila brothers in the year 1911. It came into existence in Biella, a small town in Italy. The brand initially started manufacturing outfits for the Italian Alps citizens. But now is famous for eminent and superlative quality sportswear and footwear. Fila has always been faithful to its Italian origins, its style, passion, creativity and the essence of being Italian are deeply rooted in its genetic code. In the 1970's, prior to stepping into sportswear manufacturing, the company's primary product was underwear for which tennis player Bjorn Borg was roped in for the endorsement. It is a global sports brand with a rich Italian heritage that appreciates the relationship between performance and style. Fila is an authentic sports brand which offers superior lifestyle appeal. Over the years the brand has extended its product line with the following:

Apparel

The apparel line is divided into men's, women's and kids section. The Fila product line of men's sportswear include clothing for sports such as running, tennis, , golf, basketball, and men's training. The fila line for women's sportswear include clothing for sports such as cross training, running, tennis and golf. Fila also has a line of classic attire Filavita for both men and women. Fila also designs clothes for childrens, right from infants to youths. Some of the famous athletes that use fila apparel are Akiko Morigami, Rainer Schuettler, Andreas Seppi, Barry Bonds, Michael Schumacher and many more.

1. Fila Watches & Accessories

It was started in 1997 in Honkong. The brand offers infinite Italian designs in watches and accessories. In 1998 the launch of Fila's first collection rewarded with striking impact, the strategy of fila active design concept gave the timepieces an unique image. Fila emphsised more on performance, style appeal and function. Today aside from fila stores its unique and elegant collection of watches is found in majority of the known watch retailers chains, prestigious departments and airports.

The fila brand is always dedicated in producing and promoting products that augment the individual's sports recreation activities as a way to experience better personal accomplishment.