G-star is a Dutch fashion label founded by Jos Van Tilburg in 1989. From its birth, G- star has been known for its pioneering and cutting edge style in the world of denim. Its philosophy and market approach has been "just the product". Innovation and perfection have always been essential elements to G-star. Raw denim was introduced in 1996. Authentic details and functional attributes have given the collections a strong sense of identity.

It's been couple of years now that this Dutch brand has entered the American designer jean market and they have already opened their first American store. Genuine and innovative washings are added every season. The jeans oriented collection rules the brand. Product development, pushing the boundaries and continuous experimentation has led to G-star's strong following worldwide. Their clothing can be worn by anyone identifying themselves with it, independent of an ideal. The brand has evolved in last few years and is leaving its footprint across the world. Its practice of introducing new lines based on emerging trends. It gets better and better each and every season.

G-star offers products like jeans, t-shirts, jackets, swimming shorts, vests, bodywarmer, caps, scarf, belts, bags etc. The rough, simple and global characteristics of the brand allow G-star to maintain its distinct and unusual style. G-star presented their spring/summer collection 2006 a show beyond conventional catwalk shows. It was an exceptional show with great music. They always entertain the clients and stir their emotions in a nice way. One can choose from the dozens of styles of jeans ranging from the signature untreated raw denim to the European motorcyclist-inspired Elwood line. G-star has broadened its concept to include a newer, edgier image, appealing to all styles, trends and ages, while keeping the product in the purest form.

"Functional clothing reflects our attitude, and people who want to appear "tough", wear them" says the CEO Jos van Tilburg. G-star has broadened its concept to include a newer, edgier image, appealing to all styles, trends and ages, while keeping the product in the purest form. It is about making eccentric combinations and maintaining authenticity. The G-star brand is a style of all times. As of 2005 G-star is available at 3,500 points of sale across 36 countries with 16 of its own shops.