Started by 21 year old Claudio Grotto, GAS has grown from a tiny entrepreneurial venture to a revolution in fashion. Grotto always had a love for fashion and after closely watching his family business; he saw the entire dealing from purchases to final sale. That spurred him on to open his first textile lab at such a young age. In the 70s, Grotto fused it to a vertically-integrated manufacturing group, from raw materials to the retail store, under a single brand: GAS. He made GAS a mélange of excitement, energy, passion, curiosity, perfection and simplicity; ideals that GAS stands for even today and are the root cause of their success.

GAS's tagline -"keep it simple" -epitomizes the brand best. Smart, no frills, unpretentious stuff that you wear, which makes you feel good. Their "double rainbow" logo is extremely interesting. It was accidentally discovered in Cape Town. It symbolizes the confluence of very radical forms of expression, of great ideas and the philosophies of the generation. Such a synthesis would result in the most amazing brand of clothing that GAS has undertaken to achieve. GAS endeavors to exhibit youth, joie de vivre, positivity, spontaneity and wearability.

GAS believes steadfastly in what they offer and every stitch has meaning attached to it. It has set trends in 56 countries and is growing. GAS is one of the leading designers in the industry, cultivating the classic, simple look with great effect. GAS has raised denim to divinity-like status in a world where now, people revel in it. It has evolved from being a symbol of independence and rebellion for youth in the 70s to a must-wear fabric in the 80s and 90s. GAS has been a part of its gradual progression from tailored, handmade garments, to the main runways in the fashion industry making it a style statement. Attention to detail coupled with creativity and high quality standards are a trademark of GAS products. Here's where there's an amalgamation of manufacturing traditions, imagination and the company's product technology. Classy styling and superior finishes are traits that set GAS apart. The shapes and cuts show off the body while essential, precession washes gives an authentic look that highlights and shows off the areas naturally subject to wear.

The GAS line offers Gas accessories, Gas combats, Gas hoodies, Gas jackets, Gas jeans, Gas jumpers, Gas polo shirts, Gas shirts, Gas shorts, Gas t-shirts, Gas tops, Gas track tops, Gas trousers and Gas vest tops. They were the first to experiment with the colour of Jeans and veered away from blue. Tight is a characteristic of the '07 season. It's a very innovative brand and comes up with creative twists to clothing. They also have a chic footwear line for men and women. Their spring/summer '07 collection is semi-formal with light floral prints, scarves, jackets and t-shirts for men and women. They have a fascinating line for children that's innocent and stylish.

GAS has been closely associated with sports. Not only do they manufacture sports-wear but they are also in the forefront of motor racing; sponsoring the Repsol Honda motor racing team since 1998 and are now sponsoring the British round of the MotoGP World Championship. This is GAS's now most ambitious and exciting sponsorship venture. The ninth round of the MotoGP World Championship 2006 was named the GAS British Grand Prix.