Based in California, Juicy Couture is a fashion store that offers stylish and contemporary apparel to its customers. It was founded by Pamela Skaist-Levy and Gela Nash-Taylor. The fashion store house is known for its velour and terry tracksuits. Moreover, the products of the fashion store house have been adorned by various celebrities, and thus are famous all over. The products of the company are sold in fashionable and expensive stores. The Liz Claiborne Company owns the fashion house.

Currently, the production of the company is carried out in East Asia. It was initially known as Travis Jeans, and it expertised in women wear and apparel and comfortable jeans especially maternity wear. The company today also sells costly T-shirts. In 2002, it offered a collection for both children and men. Besides, the company also sells dog toys, dog's collar, dog beds, dog clothing, dog carriers, baby bags, sunglasses, handbags, leashes and socks. Also, sold are perfumes and jewelry. The store house has Barbie dolls adorning the clothing of Juicy couture. The dolls have the face of the founders of the store.

Juicy Couture is presently expanding its base all over the world. It has now opened stores in Japan as well as Milan. Its outlet in Milan will mark the advent of the American company in Europe. The outfits of the company depend on the taste and style of citizens of a particular nation. The retail space or store of the company is also spacious and exquisitely designed. Also, the product line of the company is highly qualitative and well designed. The store in Milan is spread on a space of 3,000 square foot. It plans to open up its store in other parts of Europe, Palm Beach, Chicago and Hong Kong. In total, it plans to open 20 stores by the end of the calendar year 2007.

The fashion house has come a long way from being a manufacturer of jeans to manufacturing jewelry and apparels for both kids and men apart from women. Couture Couture is the name of the company's brand name, and consists of 20 trendy and stylish pieces. The designer pieces can cost the customer around an average of $860 dollars. The focus of the company is manufacturing designer and fashionable dresses. The uniqueness of the designer dresses and other designer products attracts people towards the company's products.

The stores at which these designer wear will be sold are Bergdorf Goodman, Saks Fifth Avenue, Luisa via Roma in Italy, in Paris Colette, Selfridges and Browns and Harvey Nichols in London. Other stores are Bloomingdale's, Barneys New York, Neiman Marcus, Lane Crawford, Isetan and Villa Moda.

So, next time you plan to buy an exclusive apparel or accessory, visit Juicy couture stores for, they define fashion.