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Casual speaks louder than words and Lee is the loudest. Lee was founded by 1889 by Henry David Lee and several business associates in Salina, Kansas. A teenage Lee cut his entrepreneurial teeth by saving his earnings and eventually bought Central Oil Company that sold kerosene for lighting. From there, he grew to become the biggest food supplier between Denver and Kansas, branching out into three supplementary ventures, H. D. Lee Flour Mills Company, Lee Hardware Company, and Kansas Ice and Storage. Before long, the Lee Company was also selling sewing materials, furnishings, paper goods, and school supplies. The clothing brainwave materialized in 1911 when Lee, disgruntled by irregular deliveries of work clothes from a manufacturer in the east, decided to open a garment factory in Salina to make overalls, jackets and dungarees (work clothes). Aided by the booming American economy and growing population, he recognized the benefits of producing the items himself and he made the most of it.
Lee began by manufacturing clothes like dungarees which factory and farm workers needed because it was a practical way to shield themselves from the dirt of their work, which stuck between their clothes and skin. It was a sturdy one piece suit i.e. pants and a jacket sewn together at the waist. During the First World War, Lee was asked to manufacture as many Union-Alls as possible for the U.S. Army. The Lee garment became the official fatigue uniform for American soldiers fighting in Europe. The momentum of this boom carried them forward and they moved towards establishing a new identity for themselves as an apparel brand.
Lee continued to develop its line of apparel, throughout the 1920s, introducing new fabrics and new designs for special purposes. They began making pants for seamen and loggers, and cowboy pants made of heavyweight 13-ounce denim, which would eventually come to be termed "jeans." Later, Lee introduced Lee Jelt Denim, an 11-ounce cloth where twisted threads that provided strength and durability emerged. 1926 was the year of innovations, as jeans with zippers and U-shaped saddle crotches plus work clothes with sliding fasteners were introduced. Lee also began offering tailored sizes, which matched waist and inseam dimensions. The following year, color-fast dyed herringbone twills and hickory striped denim were absorbed into the company's product line. Besides this, Union-Alls fastened with newly-invented zippers were renamed "Lee Whizits" after a consumer contest to choose a new name. They even launched a new line dedicated to Cowboys called "Lee Rider". From there on Lee burgeoned into an international brand and opened many stores around the world.
For Lee, innovation in processing was harmonized by development in equipment and technology. With continuous experimenting and inventing new looks and designs bordering on the bizarre, Lee has been able to beat competition. Lee still manufactures clothes for men and women, boys and girls, with jeans being their most famous item on the rack. In the areas of comfort, Lee is second to none! They use the best fabrics and have clothing that is made to last. Custom Lee clothing and custom Lee apparel offers many great styles in a wide variety of colors.
The men's line includes jeans, pants, shorts, Lee authentics, dungarees, lee performance khakis - repels stains and liquids, resists wrinkles and retains softness with Nanocare; marrying the concepts of comfort clothing and cutting edge technology. The women's line consists of jeans, Capri's, pants, tops, shorts, skirts, dresses, Lee authentics, Lee One True Fit specially designed for women and made for a woman's curves. Lee boys and girls has Button Prop which helps the kids learn to put on their own pant buttons and Sure 2 Fit that has an elastic band to be pulled to the desired fit, made for growing kids. Lee also makes sweatshirts, outerwear and active-wear.
Lee is the complete casual clothing brand that you want to grab off the shelves and wear on your person. They are stylishly comfortable.
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