Max Mara- The Italian Fashion House

Italian fashion cannot be elaborated without the mention of Max mara.
Max mara is a leading fashion house that specializes in luxury clothing for women. The world of women's fashion is an important factor which is featured in the Max mara as it has a range of women's clothing that specializes in luxury clothing. Currently Max Mara has 1,240 shops in 90 countries. It has total revenue of 1 billion euro and continues to expand its business in other designer wears.

History
Max mara was founded in 1927 by Achilles Maramotti in Reggio Emilia, Italy. Achilles Maramotti started designing couture clothing, before establishing Max Mara house in 1951. Initially Max mara specialized in the men's fashion, ever since then it has shifted its focus by specializing in women's wear. The company is now run by Maramotti son Luigi Maramotti.
Each year Max Mara comes out with its seasonal collection of designer wears. With these designer wears it seeks to promote different fashion clothing according to the latest trends in the market. Some of the designers that have utilized Max Mara designs include-

* Jean Charles de Castelbajac
* Anne-Marie Beretta
* Karl Lagerfeld
* Dolce & Gabbana

However Max Mara has expanded its operations into different products that include shoes, glasses and clothing. Various designers have featured their product in light with the collections that Max Mara releases every year. With its release of the fall, winter, spring and summer collection Max Mara features as a leading brand for designing various clothes. Some of these clothes include the following-

* Max Mara Jacket Charcoal Cashmere
* Max Mara Aline skirt - Caramel tweed
* Max Mara silk Viscose
* Max Mara high waist skirt( Butterscotch wool)

Max Mara range of clothing is featured in various fashion shows including Milan, Paris, U.S., Australia and U.K. As a leading fashion brand Max mara features in different materials which include wool, cotton and silk fabrics. It is the designer wear that Max Mara features as the best amongst its fabrics. These include men's shirts and trousers and women's.

As a leading fashion house it is difficult to survive the competition which is featured by other competitors that include Dollce and Gabbana, Versace, Dior, Gucci and Prada. As a leasing Italian fashion house Max Mara is up to date with the trends that are represented by its winter, summer and fall collection.

However with its expansion into the sun glasses and glasses segment Max Mara seeks to provide to wide range of products that not only caters to the clothing industry but also features other items.
In the past three years Max Mara has gained the reputation of a leading Italian fashion brand that seeks to provide a diverse itinerary of clothing for the world fashion market.