Stone Island is a fashion label which was rooted by Italian designer Massimo Osti in the year 1982. He set this in terms of a secondary line or diffusion assortment of his chief CP company tag. For the next two decades Massimo Osti through his designs would do everything to do with fashion. He termed the brand following the name of his boat. They were the first ones to specialize in exterior handling of fabrics and dyeing practices, which was never previously used in clothing industry. They became a renowned brand for knitwear and its jacket in particular could not be worn out, ripped or ruined. The stone wash jeans upshot was brought in fashion by Stone Island. All their products are absolutely unique in terms of the materials used and procedures adopted. The production procedures are really unique, being often adapted from completely different industrial sectors. Instead of standardizing production they produce unrepeatable garments.

The identity of a stone island garment lies in the compass patch, which buttons on the left upper sleeve. The patches are black edged but originally it was green edged.

Although the white badge are prepared on specific jackets for the millennium, they are accessible on limited version jackets even today. Massimo's work with Stone Island was appreciated and was said "He is to fashion what the Matrix is to film". Among the most influential men in fashion Massimo was voted 9 ahead of prada and even Giorgio Armani. Massimo Osti and his work influenced most of the work in any fashion shop. Jackets that changed colour in the heat and coats made of metal thread were on a rise. In the eighties anywhere one used to go in London majority of the crowd in matches were seen wearing Stone Island. Stone Island offers an absolutely innovative response in its fabrics, models and production techniques. Stone Island delights its customers every new season by unveiling a bold new line. In the 90's Arena pour homme voted Massimo Osti as the menswear designer of the year. In addition, the brand is exemplified by the diverse nature of its exhibit. Stone Island displays its own brand, not only via the application of evident labels, but also through its selection of an enormous variety of strong colors. By the time their first flagship store opened in London, every firm had Stone Island as a uniform.