Benetton Group S.p.A; is an international up market clothing fashion brand, founded by the four members of the Benetton family in 1965. It is based in Treviso, Italy and had opened their first store in Belluno and a year later in Paris. The group is listed on the Frankfurt Stock Exchange, the Borsa Italiana and the New York Stock Exchange.

In 1955, Luciano Benetton, the eldest among four children, being only 20 years old, was working as a salesman in Treviso. Realizing the need of colours in peoples life and especially in their clothes, he sold his younger brother's bicycle in order to purchase the first second hand knitting machine, and began to sell a small collection of sweaters to neighboring stores in Veneto. The positive reaction to his designs was the start of a kick-off beginning.

The group's core business is clothing including various brands like "United Colours Of Benetton"- a casual line, "Sisley"- a fashion oriented division, "Playlife"- which is a leisurewear and "Killer Loop"- more of a boulevard wear brand. It has retail network of 5,000 modern stores in about 120 countries around the globe and produces about 130 million high quality garments each year. Their products offers menswear, women's wear, kids wear and underwear and also has a hand into fragrances, travel bags, exclusive timepieces, toiletries and items for the home like kitchen accessories and baby products.

One of the best design team of 300 designers from across the globe helps in creating the exclusive collections for the various brands targeting from children, women, men and also covering expectant mothers, offering not only comfort but also with the contemporary and convenient styles.

Making their product available in several Benetton stores and also in discerning specialized shops universally, the international fashion brand combines colour, energy, and style offering a total look for work and also for leisure.
United Colours- An extension of the Benetton brand, enriches with the latest trends and also available in more than 500 stores in thirty countries offers wide range of beachwear, sleepwear, underwear and also accessories for men, women and kids.
Sisley- one of the main, trend-setting, bold, and dynamic brands of the Group sets out the most powerful collections aiming at the young and vibrant men and women.
Playlife- a leisurewear brand, reflecting the latest trends, maximum comfort and freedom and is available for both men and women. It offers casual but very much, of a sporty look too. Footwear and accessories completes the collection.
KillerLoop- a "street wear" collection totally dedicated to the youth, which have become a symbol for an energetic lifestyle because of the clothing and footwear ranges.

United Colours of Benetton- the brand speaks out Italian style, comfort, passion, quality and style!